Independent research on the needs, perceptions and behaviours of both sides of the mind-body-spirit industry — consumers and professionals — is under way by Mindstream, and it will be a continuous cycle.
Understanding the nature of this developing sector of wellness is vital to Mindstream as a solution, and the insights gained will be useful to all sectors of society.
Our current research project is comprised of two parts: an online survey and one-on-one interviews. Participants were sourced through social media, through direct online contact and through a collaboration with The Arthur Conan Doyle Centre, a mind-body-spirit centre in Edinburgh. The interviews are being conducted with participants from the survey throughout June.
Research reveals that word-of-mouth is the strongest driver of information and referrals to mind-body-spirit resources, and it can be difficult to find credible information and the right provider for services. The majority of professionals are self-employed workers who are stretched with competing priorities of delivering their services and handling administrative tasks (marketing, technology, bookkeeping, etc.). Mind-body-spirit providers generally are certified in their specialties, and many do belong to professional associations, yet the public isn’t educated on standards or certifying organisations so pros’ credentials aren’t recognized to their full potential. Objective measures aren’t the only consideration, though: Referrals are the most powerful influencer to seeking mind-body-spirit solutions and booking professionals.
More than 100 people completed the online questionnaire and told us:
- The public needs more education on mind-body-spirit disciplines. (84% Pros)
- Professionals are ready to be part of the movement to educate the public. (70% Pros)
- Mind-body-spirit disciplines lack credibility in the view of the public. (68% Pros)
- A digital platform that serves as an independent resource to educate the public would be beneficial. (66% Pros said ‘yes’ and 29% are ‘undecided’, meaning they would need to hear details.)
- The public would use a digital platform that helps them connect with others interested in mind-body-spirit (79%), find professional providers based on their criteria (79%), and discover which modalities/therapies best suit them (68%).
This is just a high-level snapshot of some insights. More will be revealed in future blog posts, but one thing is clear:
There is a mandate for an independent resource for mind-body-spirit learning, connection and action. That is Mindstream.
If you are interested in learning more about our research, please contact Liza Horan.