Liza is an award-winning writer and digital strategy leader whose print journalism career switched to digital media in 1995, while at The New York Times Co., as she launched and led TENNIS.com to become the No. 1 tennis website globally. Her editorial responsibilities expanded to the business side, and her first start-up was a profitable B2B media platform. Since the age of 14, Liza’s career aspiration has been in holistic health. Her professional experience and personal interest in complementary, alternative and natural health therapies, and spiritual growth disciplines come together in Mindstream. Learn more at LizaHoran.com.
Liza has teamed with Dr. Alexander Brownlee and Dr. Jason Adair, both lecturers and researchers in University of Stirling’s Computing Science & Math Department, to undertake research toward shifting beliefs and behaviours around mind-body-spirit disciplines. The project won grant funding from the Scottish Funding Council and resulted in two proofs-of-concept: One is an interactive educational tool to better understanding complementary and alternative modalities, and the other is an interactive recommendation tool to help decide which practice is best suited to one’s needs and preferences. The data for the project came from many sources, including participation from members of the British Alliance of Healing Associations and the NHS Centre for Integrative Care, which is the UK’s only NHS service offering person-centred holistic healthcare. Liza is currently testing the proofs-of-concept among practitioners and consumers. For more info, please contact Liza.